Discovery Hooks Snapchat for ‘Shark Week’ Series

Discovery Communications will team with social media site Snapchat to develop a new original series based on Discovery Channel’s upcomingShark Weekprogramming stunt.

The three-part series,Shark Week on Snapchat, will premiere July 23—the same dayShark Weekkicks off on Discovery, said network officials. Each of the three series will remain on Snapchat for two days before the next episode premieres.

The three episodes includeSharks, They’re Just Not That Into You,which illustrates that sharks are not naturally attracted to humans as prey;Sharks: Nature’s Bad Ass, which explores how sharks have survived all five mass extinctions to become the world’s most dangerous predator; andThese Sharks Shouldn’t Exist, which looks at an alien species of sharks that live miles below the surface of the ocean, said network officials. 

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R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.