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DirecTV Tees Up 4K Broadcast From Masters

AT&T said that DirecTV will provide live 4K ultra high definition broadcast coverage of parts of the Masters Golf Tournament.

“Golf’s premier event deserves the best viewing experience that 4K UHD on DirecTV provides,” said Dan York, chief content officer, AT&T Entertainment Group. “Once you see it in 4K on DirecTV, it’s going to be tough to see it any other way – unless you’re there in person.”

Coverage on the DirecTV 4K channel will feature all four rounds of tournament play (April 7-10 from approximately 10:30 a.m. to 6:00 p.m. EDT) at Amen Corner, where the 11th, 12th and 13th holes at Augusta National meet and the backdrop to some of the most exciting moments in golf history.

To watch, viewers will need a DirecTV ultimate or premier package subscription with an authorized 4K customer account, the latest Genie HD DVR and either a DirecTV Read TV or a compatible 4K TV connected to the latest 4K Genie Mini.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.