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‘Detroit’s Urban Station’ to Debut Chopper, Cribs

WADL Detroit is preparing for its first upfront presentation Wednesday evening at the Rainbow Room in New York’s Rockefeller Center, during which it will announce that American Chopper, The Montel Williams Show, Cribs and Reno911, among others, will air on “Detroit’s Urban Station” come fall.

“I’ve picked shows that I like,” said WADL owner and CEO Kevin Adell, who will put Chopper, TLC’s series about the feisty motorcycle-making father-and-son team, on during primetime.

Relaunching last fall after a long run as a home shopping station, WADL airs a collection of vintage programs, such as Chappelle’s Show and Sanford and Son, which appeal to Detroit’s black community. Adell also owns religion-themed cable channel The Word.

Adell -- who’ll get presenting help from WADL president and general manager Lewis Gibbs and Montel Williams -- is seeking to increase WADL’s local programming through University of Detroit Mercy sports and said he’s in talks with former prizefighter Thomas Hearns about adding a regular boxing program to the lineup for fall.

The station also debuts Magnum P.I. July 24.

Adell credited the idea for a splashy upfront presentation to Petry Media chairman and CEO Earl Jones.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.