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Dawkins Named Executive VP for TeenNick, Nicktoons

Nickelodeon promoted Keith Dawkins to executive VP for TeenNick and Nicktoons.

Dawkins, who had been senior VP and general manager for Nicktoons and TeenNick, also will continue to oversee The Splat and NickSports.

The Splat is TeenNick’s multiscreen destination for millennials featuring popular Nickelodeon content from the 1990s and beyond.

NickSports features long- and short-form original and acquired content from athletes and leagues.

In his new role, Dawkins will seek further programming and partnership opportunities for The Splat and deepen Nick’s relatioships with sports leagues and athletes for content and marketing opportunities for NickSports, the company said.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.