Cumulus Goes OTT With Nash TV Music Service

By ( Broadcasting & Cable ) published

Radio station owner Cumulus Media is jumping into the over-the-top video market with Nash TV, a partnership with Qello Concerts.

Qello will feature Nash TV’s original content across its worldwide streaming platform.

Nash TV features original Country lifestyle content including music, fashion/beauty, cooking, sports and original artist interviews filmed at Nash facilities in Nashville. Regular programming includes Nash Nights Live, Grits & Hits, America’s Morning Show, and Real Live Performances.

“Qello Concerts is a powerful platform to catapult our distribution into hundreds of millions of households across the globe through the connected TV market, bringing our popular lifestyle and entertainment programming to Country music fans to enjoy anytime, anywhere,” said John Dickey, executive VP of content and programming for Cumulus. Nash TV will be available on Smart TVs from Samsung and Sony, connected devices including Apple TV, Android TV, Roku, PlayStation, Xbox and Google Chromecast, and iOS, Android and Windows mobile devices.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.