CTAM Summit: Interactive TV's Reality

By Jon Lafayette
( Broadcasting & Cable )
published

Complete coverage of CTAM Summit 2010

This time, interactive television is really real. Really.

That was the primary theme of Monday's CTAM panel called "Getting Interactive: Re-inventing Cable Television" now.

The
real concrete fact is real things are happening for the first time,"
said Peter Low, president and COO of Ensequence. "We have the capability
in place to create interactive applications across multiple television
platforms and it's happening in a regular fashion."

Click here to read the full article on Multichannel.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.