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Craig Sager to Join ESPN, Briefly

Iconic Turner Sports NBA sideline reporter Craig Sager, who has been fighting a very public battle with Leukemia, will join ESPN's coverage of game six of the NBA Finals Thursday on ABC, when Golden State could clinch its second NBA title in a row or Cleveland could push it to a game seven.

It gives Sager, a 34-year Turner Sports vet, a chance to work an NBA Finals for the first time—Turner has playoff coverage, but not Finals. 

Sager says it was the networks' idea, and he is glad of it. “I’d like to thank Turner and ESPN for approaching me with this tremendous opportunity to be part of The Finals broadcast team,” said Sager following the announcement.

Sager will be seeing more of ESPN next month. On July 13, he is scheduled to receive ESPN's Jimmy V Perseverance award, named for the late North Carolina State basketball coach who also publicly battled cancer.

“Craig is an iconic member of the NBA family who indelibly makes his mark on each and every broadcast. I know our entire team is delighted to work with Craig for Game 6," said John Wildhack, ESPN executive VP, production and programming. "We all agree his professional reputation is second-to-none, though it’s his personal reputation – that of class, selflessness and respect – which makes this even more special for our team."

Also second to none are Sager's sartorial choices. His trademark outfits tend to be louder than a raucous NBA Finals crowd. 

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.