Comedy Central's web humor-based series Tosh.0 set a ratings record in its third season premiere Tuesday, drawing 3.6 million viewers.
Jan. 11 premiere episode, hosted by comedian Daniel Tosh, eclipsed its
prior high of 2.7 million viewers set on July 28, according to network
officials. Tosh also set series-high benchmarks among adults 18-49 and Men 18-34.
Following Tosh, Comedy Central's new scripted series Onion SportsDome drew 1.5 million viewers in its Jan. 11 network premiere.
series, based on the Onion news satire organization's take on sports,
posted triple-digit, year to year network viewership increases in the
10:30 p.m. time slot among adults 18-49, and double-digit increases
among men 18-34 and men 18 to 24 compared to the prior four week period
in the time slot, according to network officials.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.