Comcast Assigns $1B Media Account to SMG and GroupM

By ( Broadcasting & Cable )
Published

Comcast and NBCUniversal said they have selected Publicis Group's SMG and Maxus, a unit of WPP's GroupM, as their media strategy and planning agencies.

Comcast said in a statement that the combined accounts are worth more than $1 billion.

SMG will continue to support Comcast Cable. It will also work for NBCU's theme parks.

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Maxus will work on NBCU's domestic properties. GroupM's MediaCom will continue to represent the company's media interests outside the U.S.

Comcast conducted a review and decided to consolidate its media agencies in order to streamline the way our companies conduct business. "We appreciate the tremendous work, creativity and talent of all world-class media agencies that participated in the review process," Comcast said.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.