Collective Digital Studio Rebrands as Studio71

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European media giant ProSiebenSat.1 Group has announced that its Collective Digital Studio (CDS) is rebranding as Studio71 so the company can operate under a unified global banner. CDS, based in Los Angeles, represents talent on digital platforms such as YouTube, Snapchat and Vine.

In 2014, ProSieben acquired a stake in CDS. A year later, it grabbed a controlling interest, revealing plans to merge CDS with its own Studio71.

“With the merger we instantly became a global player. Now we are focused on dynamic growth so operating together under the Studio71 banner will make us even more impactful,” said Christof Wahl, managing director, ProSiebenSat.1 Digital.

Studio71’s first global production will be the film Natural Born Pranksters. 

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.