Stephen Colbert’s voice can be heard giving directions to people using the traffic and navigation app Waze as part of the promotional effort for the late night star’s debut on CBS’ Late Show.
From Tuesday through Sept. 22, drivers can select Colbert’s voice in the settings menu, under sound and voice language.
Colbert also made a video for Waze in which he takes an amusing drive to work, using the app.
“For years, I navigated the roadways using a compass, a sextant and the guidance offered by the stars,” said Colbert, host of The Late Show with Stephen Colbert. “But now I can just listen to my own dulcet tones instructing me on Waze.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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