Clarke Named Ad Sales Chief for WE tv and IFC

AMC Networks said that senior VP Allison Clarke has been given added responsibility of overseeing ad sales for both IFC and WE tv.

Clarke had been responsible for WE tv before the realignment. She reports to Scott Collins, executive VP of ad sales for AMC Networks and works closely with IFC’s VPs of ad sales Tim Philbin and Tony Song.

“Allison is a true professional who has made a tremendous contribution to the company through her work driving sales results at WE tv,” said Collins. “We are pleased to be expanding her role through this strategic realignment and adding oversight of IFC, another national network that works incredibly hard for our ad partners. WE tv and IFC are two of the most inventive and ad-friendly networks on television, with great prospects for growth under Allison’s leadership and the efforts of this unified ad sales team.”

Clarke joined AMC Networks in 2008. Previously she’d been with NBCUniversal and MTV Networks.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.