Chiefs Tight End Travis Kelce Becomes DirecTV's Latest 'Overly Direct Spokesperson'

By Daniel Frankel
( NextTV )
published

The Super Bowl-winning All Pro will follow Brian Cox in shaming those who have subpar sports-viewing acumen in TV commercials

DirecTV 'Overly Direct Spokesperson'
(Image credit: DirecTV)

Unlike say, the National Football League, the "teams" in the pay TV biz are enter the 2023 football season knowing they'll have fewer fans in the stadium than last year. 

But that doesn't keep them for fighting for that last inch with the one marketing asset they have at their disposal -- live sports.

With that in mind, DirecTV is refreshing its "Overly DirecTV Spokesperson" TV campaign that it launched in April with Brian Cox, casting Travis Kelce, All Pro tight end for the defending Super Bowl champion Kansas City Chiefs, in the role of shaming those who don't have the proper TV setup to watch live sports. 

DirecTV is also launching a new UX feature, DirecTV Sports Central, designed as an "on-screen experience aimed at giving fans easy access to their favorite games, stats and scores while maintaining quality and convenience."

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!