CES 2018: Canoe Says VOD Ad Impressions Rose 30%
Canoe Ventures said it inserted commercials that generated 23 billion impressions in national television programming networks in 2017, up 30% from 2016.
The data was released during the CES convention in Las Vegas.
Canoe’s video-on-demand dynamic ad insertion service works with cable systems managed by its owners, Charter Communications, Comcast and Cox, which reach 36 million households.
Read More: B&C's Complete Coverage of CES 2018
The ads are inserted on more than 100 national TV networks.
“We see consumer video consumption trending toward on-demand in the living room and cable VOD has played a big role in that,” said Joel Hassell, CEO, Canoe. “Even with connected devices capturing more market share in 2017, VOD DAI now has a 20% share of overall premium video ad views.”
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(Photo via FamZoo Staff's Flickr. Image taken on May 25, 2016 and used per Creative Commons 2.0 license. The photo was cropped to fit 16x9 aspect ratio.)
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.