CES 2018: Canoe Says VOD Ad Impressions Rose 30%

Canoe Ventures said it inserted commercials that generated 23 billion impressions in national television programming networks in 2017, up 30% from 2016.

The data was released during the CES convention in Las Vegas.

Canoe’s video-on-demand dynamic ad insertion service works with cable systems managed by its owners, Charter Communications, Comcast and Cox, which reach 36 million households.

Read More: B&C's Complete Coverage of CES 2018

The ads are inserted on more than 100 national TV networks.

“We see consumer video consumption trending toward on-demand in the living room and cable VOD has played a big role in that,” said Joel Hassell, CEO, Canoe. “Even with connected devices capturing more market share in 2017, VOD DAI now has a 20% share of overall premium video ad views.”

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(Photo via FamZoo Staff's Flickr. Image taken on May 25, 2016 and used per Creative Commons 2.0 license. The photo was cropped to fit 16x9 aspect ratio.)

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.