SpotX on Tuesday announced that media companies streaming video via Amazon Web Services will be able to insert ads using the SpotX platform.
SpotX said its cloud-based ad serving platform is now interoperable with AWS Elemental MediaTailor, providing secure, scalable, reliable solutions for monetization of live and on-demand video workflows for multiscreen applications.
SpotX provides ad decision capabilities on the server-side, giving video providers the ability to insert ads dynamically targeted to users. The resulting advertisements are optimized with video quality on par with the anchor content and are simpler to manage across multi-platform environments.
“As we continue to lead holistic inventory management in the over-the-top video space, our integration with media services from AWS Elemental allows our clients to fully monetize streaming video across platforms,” said Jeremy Straight, SVP, Strategic Partnerships, SpotX. “This interoperability is part of our ongoing commitment to servicing media owners regardless of what’s available within their technology stack and ensuring that our solutions perform seamlessly across different environments.”
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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