to Share March Madness on Demand

CBS opened access to its March Madness on Demand platform so that Web sites can link to it., with the OK of the NCAA, said Tuesday that it dropped the registration requirements for its online coverage of the NCAA basketball championships.

CBS Sports created a developer platform that will allow other sites like Facebook, and Yahoo to link directly to the live streamed video of 63 games.

Previous on-demand streaming had required viewers to be registered users of

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.