CBS Wins With Game, Gore

CBS' Game Show Marathon won its 8 p.m. time period Thursday night.

The CBS show won with a 2.1 rating/7 share in the 18-49 demo, according to Nielsen, which was up from a 1.8/7 and tied for last in the demo the week before.

But not a lot of people were watching any broadcast TV, with all six networks together not cracking double- digit ratings in 18-49's in the time period and only a total 11.1 average for the night, or a little over a third of the households watching TV Thursday night.

CBS tied Fox in rating for the nightly 18-49 crown with a 2.6, though Fox had a 9 share to its 8. Since the numbers are preliminary, let's just call it too close to call.

CBS' top show was a repeat of CSI at a 3/10, while Fox's best showing came from original reality show So You Think You Can Dance (OK, original in terms of airing, knock-off in terms of Dancing With the Stars or American Idol or other similar shows). Dance waltzed off with a 3.6/11 for honors as top-rated show of the night.

New young-targeted NBC drama Windfall windfell dramatically, recording a 2.3/7 at 10-11 compared to a 3.2/9 the week before. NBC wound up tied for third with ABC on the night with a 2.1/7. ABC's top show was Prime Time at 10 with a 2.4/7. Its goofy reality show Master of Champions--cheese-grating drift cars and pyrotechnic stilt jumpers--averaged a 2/7, just behind CBS' game show extravaganza at 8.

The netlets continued to limp toward their respective finish lines--in September--at a .9/3 (UPN) and .8/3 (WB).

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.