CBS Unveils First Animated Mobisode

By John Eggerton
( Broadcasting & Cable )
published

Conceding that the advice will be of the "do as I say, not as I do" variety, CBS announced that its first-ever original animated series for mobile broadcast will be Danny Bonaduce: Life Coach.

The series will feature the ex-child star (The Partridge Family), radio jock and troubled adult -- arrests, substance abuse -- voicing the character of himself, a "sort of has it together" advisor to Britney-Paris-Lindsey-like stars headed for a fall.

The series of eight three- to five-minute episodes premieres Nov. 12 on CBS' mobile-video outlets, AT&T and Sprint Nextel, as well as on the network’s Web site, with a new episode every two weeks.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.