CBS has slated a Dec. 5, 10-11 p.m. airing for the latest incarnation of the Victoria's Secret Fashion Show.
The show returned to the network last year after a one-year hiatus.
CBS aired the parade of scantily-clad supermodels in 2002 and 2003 while ABC aired the first show in 2001. But last year the retailer decided against producing a show which reportedly costs about $10 million.
The show was also a target for activist groups due to its content, and it was the source of FCC indecency complaints.
Why not a November sweeps airing for a parade of pulchritude? A CBS spokeswoman had not returned a call at press time, but the show has not been a huge hit with viewers with total audience dropping steadily over the course of its tenure on the nets.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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