CBS Renews Affiliation Deals With Gray Television
CBS said it reached agreements to renew station affiliations with the 39 CBS affiliation owned by Gray Television.
The agreements were scheduled to expire at various times over the next couple of years. Financial terms for the multi-year deal were not disclosed.
“We are pleased we have reached this renewal agreement with our valued partner Gray Television,” said Ray Hopkins, President, television networks distribution, CBS Corporation. “Through this comprehensive deal, both parties recognize the near and long-term benefits in extending our strong relationship, including the value the number one Network brings to viewers.”
The agreement covers stations in 32 markets. Those stations reach about 5.9 million viewers.
Related: Gray Revenue Hits Record $222M in Q2
“A majority of Gray-owned CBS stations are #1 in the markets they serve and have been proud affiliates of CBS for five or more decades,” said Gray CEO Hilton H. Howell Jr. “From broadcast to digital and beyond, we will continue to evolve with CBS and better serve our local viewers, with high-quality network and local programming into the foreseeable future."
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.