CBS Promotes Colbert With Coffee Giveway

CBS has made a deal with an outfit called Stumptown Coffee Roasters, which is creating limited edition bottles of its cold-brew coffee featuring new Late Show host Stephen Colbert.

The bottles of “Col’Brew” will be distrubited free by street teams in New York City on Sept. 8, when The Late Show with Stephen Colbert premieres.

Colbert is expected to be more advertiser-friendly than his predecessor David Letterman and more open to promotional ideas.

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.