CBS Plans To Market OTT Products Together

CBS plans to market its over-the-top subscription products together, offering consumers a discount when they order both CBS All Access and Showtime OTT.

Speaking during CBS’s earnings call Thursday, CBS CEO Les Moonves said there were a lot of exciting marketing plans for both of its OTT services.

“We are planning in the next few months to announce the ability to sell both of them together,” Mooves said, adding that a price point hasn’t been decided yet.

“As we head into the spring and we have Star Trek and Twin Peaks coming out on those competing platforms, how great will it be looking forward to be able to market them together . . . at a slight discount if they buy both,” he said.

CBS has said it has 2 million OTT subscribers, roughly evenly split between CBS All Access and the Showtime service. The company projects having 4 million subs for each by 2020.Mark

“Having a direct relationship with our consumer is a really important thing,” Moonves said. “The more people who are exposed to these platforms, the more they like them. The more we’re doing original content on them, the more they like them.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.