CBS will provide programming for Gas Station TV, which delivers video to monitors located at gas pumps.
GSTV will “deliver its viewers breaking news and headlines from CBS News, as well as entertaining and informative segments from CBS’ vast programming lineup.”
CBS marketing president George Schweitzer called GSTV “an excellent new outlet in the fast-growing category of digital out-of-home media. The viewing experience and reach they provide dovetails perfectly with our strategy of finding unique ways to reach a captive audience for our content when viewers are out of their homes.”
GSTV said it reaches more than 30 million viewers per month on 5,000 screens across 300 U.S. cities.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.