CBS CEO Les Moonves said that signups for CBS All Access have been running ahead of expectations and that the company is considering putting more original content on the service.
Speaking on the company's Q4 earnings call, Moonves said All Access added a record number of new subscribers on Sunday, when CBS aired a commercial for the service during the Super Bowl.
Moonves said that there has been a high level of anticipation for the new Star Trek series, which will appear only on all-access after its first episode debuts on CBS.
"We're now looking to have CBS Studios create additional programming for All Access," he said.
During 2016, All Access should begin contributing significant revenues to CBS he said.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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