CBS' Criminal Minds to Follow Super Bowl

CBS is giving the plush post-Super Bowl spot to sophomore drama Criminal Minds.

The Mandy Patinkin drama will air immediately following Super Bowl XLI on Sunday, February 4.

“This is an outstanding opportunity to expose a series that is young in its life cycle and on the rise to an enormous universe of potential new viewers," says CBS entertainment president Nina Tassler.

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CBS’ strategy comes as the show this fall began to surpass Lost in total viewers when the shows went head-to-head Wednesdays at 9.

Criminal Minds is #7 overall in primetime shows in viewers with a 16.8 million average.  It is also ticking up 23% in the adult 18-49 demo from a year ago.

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