Lee Blevins, director of marketing for Turner South, has joined The Cartoon Network as director of community relations.
He will oversee all outreach and develop the networks "multicultural," pro-social programs and cause-related partnerships.
His first task will be to oversee the ongoing umbrella campaign Get Animated, which is meant to encourage kids to exercise more, eat better, and volunteer in the community.
The first two go directly to the criticism by Washington policymakers concerned about childhood obesity that kids TV is too large a vehicle for junk food ads and too tempting a reason to stay glued to the couch
Blevins will also more specifically oversee input on FCC kids regulations and image-building in Washington.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.