Holiday movies led ABC Family to a ratings win for the week of December 4th. With three of the week's top ten most-watched telecasts on basic cable - two airings of 2004's feature film Polar Express and the original movie premiere of Santa Baby, the network averaged 2.81 million total viewers in prime, according to Nielsen Media Research.
Polar on December 8 at 8 p.m. pulled in 4.03 million viewers and on December 9 at 7 p.m. averaged 5.06 million. Santa Baby averaged 4.73 million on December 10 between 8 and 10 p.m.
Family was followed for the week by USA, which averaged 2.76 million viewers in prime and ESPN with averaged 2.28 million. ESPN's Panthers/Eagles game on Dec. 4 at 8:30 p.m. ranked as the week's most viewed program with 10.5 million total viewers.
It was followed by TNT's Dec. 4 two-hour installment of original drama The Closer, which averaged 5.44 million viewers.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.