The cable news networks remained strong from a ratings perspective in April, finishing among the top three most watched networks on a total day basis for the month, according to Nielsen.
Fox News led the pack with 1.2 million viewers during the period of March 29 to April 25, followed by MSNBC with 953,000 and CNN with 786,000 viewers, according to Nielsen. Ratings from all three networks however, were down double-digits compared to the same period last year, said Nielsen.
In primetime, Fox News averaged 2.2 million viewers in April to lead all networks, followed by MSNBC’s 1.5 million viewers and HGTV’s 1.2 million watchers. TBS pulled into fourth place with 1.1 million viewers, followed by CNN and ESPN, which tied with 1 million viewers. Hallmark Channel (882,000), History (870,000), TNT (786,000) and Discovery Channel (785,000) rounded out the top 10 most watched networks in primetime during the month, Nielsen said.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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