BrewDog Network Rebrands to DrinkTV

The BrewDog Network, an SVOD platform offering beer news and happenings, has changed its name to DrinkTV as it adds a wider variety of potent potables to the beer channel’s content mix. The network launched Aug. 27.

James Watt and Martin Dickie, co-founders of Columbus craft brewery BrewDog, are behind the service. The pair hosted Brew Dogs on Esquire Network for three seasons.

The rebrand involves a price change. BrewDog Network costed $4.99 a month, and DrinkTV will be $2.99 monthly.

“Since we at BrewDog & Redtail Media launched our digital network last year, our goal has always been to become the go-to destination for content celebrating all the best in drinks culture,” the network told subscribers. “And while craft beer will always remain a huge part of that, we quickly realized how integral the worlds of spirits, mixology, wine, travel and adventure are in our content.”

Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.