Susan Malfa, vice president of ad sales for Bravo, was named senior VP.
In addition to the Bravo stripe, Malfa will assume oversight of ad sales for co-owned Oxygen.
She reports to Steve Mandala, executive VP of cable ad sales for NBC Universal, and Bravo and Oxygen Media president Lauren Zalaznick.
By heading up sales for both, Malfa will be able to better coordinate cross-network sales.
The move was the latest reorganization of staff following NBCU's purchase of Oxygen in November, following the naming of Tony Cardinale to senior VP, research and strategic insights (sales and programming research) for the two networks and Michael DuPont's promotion to VP of ad sales for Oxygen.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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