Bravo is expanding its social media initiatives with @BravoTV, an interactive tool that allows fans to engage in opinion and conversations about Bravo shows as well as track network celebrities on Twitter, the network announced Tuesday.
@BravoTV is broken up into three parts with the goal of allowing fans to have watercooler chats online 24/7.
The "Just Saying" feature allows fans to give feedback on their favorite shows. "Tweet Battles" lets fans challenge each other to one-one-one debate on a hot topics related to Bravo shows while other fans comment on the battle. The site also features a "Tweet Tracker" which measures buzz and tracks the activity of Bravo celebrities on Twitter.
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"Bravo's audience is highly engaged, so being at the forefront of the digital universe is important to us," said Bravo Digital Media Senior VP Lisa Hsia, in a statement. "We wanted to create a place where fans can engage 24/7 about our brand."
The television network will incorporate the new interactive site by having some of the best tweets from the audience and Bravo celebrities appear on-air.
