The Sept. 14 Floyd Mayweather-Canelo Alvarez pay-per-view boxing event could break the category's all-time revenue mark, Golden Boy Promotions CEO Richard Schaefer told boxing writers Wednesday.
The PPV fight between undefeated champions Mayweather and Alvarez (pictured) will retail at an unprecedented price of $64.95 for the standard definition feed and $74.95 for high definition access. Schaefer said he's confident that the fight will surpass the $132 million record PPV revenue take from the 2007 Mayweather-Oscar De La Hoya fight, which retailed back then at $54.95.
Schaefer cited the increasing buzz for the fight among operators and fans, a nearly 30 million increase in PPV households since 2007, and the fact that 70% of PPV boxing buys currently are at the higher HD price as indicators for a potential record-breaking performance.
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