'Black Sails' Tallies Bounty of Starz Viewership Records

The premiere of Starz’s pirate series captured a treasure trove of Nielsen booty, yielding some 3.5 million viewers across various platforms.

Black Sails, a prequel to Robert Louis Stevenson’s classic Treasure Island, became the most widely watched original series debut in the premium channel’s history, following its opening weekend on Saturday, Jan. 25.

Bowing on Jan. 25 at 9 p.m. on Starz and flanked by a bounty of encores on its linear networks, Black Sails cast anchor with more than 2.6 million viewers, according to Nielsen live+same-day figures. The performance surpassed The White Queen, making Black Sails the biggest Starz series premiere weekend ever.

Gauged on a live+same-day basis, Black Sails’ Saturday telecasts, including 850,000 for the aforementioned linear debut, tallied 1.7 million total viewers, the most ever for Starz new series premiere night.

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Jessika is content engagement director of Broadcasting + Cable, Multichannel News and NextTV. She has been with the brands in various roles since 2013. In her current role, she works primarily behind the screen, keeping an eye on the website and fixing any site bugs. A graduate of USC Annenberg, Jessika has edited and reported on a variety of subjects for NextTV, including profiles on industry leaders and breaking news.