Fox Sports Net's Best Damn Sports Show Period will partner with Haggar clothing for a product placement consisting of five-minute segments on the show featuring male models battling for the prize of becoming the new face--and body--of Haggar.
The plugs will be in the form of five week's worth of five-minute battles, "A Gentleman's Disagreement," on each show in which eight male models will go chiseled chin to touseled head in competitions like--if there are competitions like--laundry dunk, shocking questions, lawnmower jousting, and paintball---all the while decked out in Haggar's finest.
The point, in addition to picking the Haggar man, is to show how rugged its clothes are. "It's gonna get ugly...in a good looking sort of way," said Haggar Chief Marketing Officer Stephen Croncota.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.