Related: Complete Coverage: NYC Television Week #NYCTVWk
Media companies should offer content on both a TV Everywhere and over-the-top platforms in an effort to reach traditional TV viewers and cord cutters, according to Eric Berger, executive VP, digital networks and general manager of Sony Pictures Television.
Berger, a keynote speaker at the Next TV Summit Wednesday, said video media companies need to build both a TV Everywhere platform through traditional MVPDs around the world as well as an OTT service to reach an audience looking for content on various platforms.
“We think it’s imperative to build a portfolio of TV Everywhere and over the top services,” he said. “If you really want to reach 100% of the market as a TV company you need to do both, particularly if you’re taking a global view.”
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.