Genius Brands Raises $4.5M Before ‘Rangers’ Launch

Kids’ programmer Genius Brands International said it raised $4.5 million in a financing round led by Robert Wolf of 32 Ventures.

Genius Brands’ pre-school property Rainbow Rangers is set to appear on Viacom’s Nick Jr. on Nov. 5. That will be followed next spring by the rollout of consumer products including toys manufactured by Mattel.

“Our Rainbow Rangers property is poised to become a widely recognized and beloved kids’ brand,” said Andy Heyward, chairman and CEO, Genius Brands.

Genius Brands is listed on NASDAQ, which will host a Rainbow Rangers launch event in Times Square on Nov. 5.

“Genius Brands is entering a powerful growth phase as a leader in the children’s entertainment space,” said Robert Wolf of 32 Ventures. “They’re equipped with some of the most unique new entertainment brands for kids and have built a global distribution system that reaches children across their platform of choice.”

Rainbow Rangers features seven 9-year-old girls who serve as the Earth’s first responders, protecting people, animals, resources and the natural beauty of the world.

Genius Brands is headquartered in Beverly Hills. Its content portfolio includes Llama Llama, now streaming on Netflix, Baby Genius, Thomas Edison’s Secret Lab and Warren Buffett’s Secret Millionaires Club.

The company launched the Genius Brands Network – comprised of Kid Genius Cartoon Channel and Baby Genius TV, as well as a Kid Genius Cartoons Plus subscription channel on Amazon Prime. The channels are available in approximately 80 million U.S. households via a variety of distribution platforms, such as over-the-top, set top box, internet and mobile.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.