MTV Classic plans to run the Halloween episode of Beavis & Butt-head for 24 hours during a Halloween marathon on Saturday, starting at 5 p.m.
The recently rebranded network is calling the stunt “The Great Cornholiothon.”
The episode, entitled "Buttoween (AKA Cornholio, Lord of the Harvest)," features Beavis becoming The Great Cornholio.
During the marathon, viewers will be invited on air to answer Beavis & Butt-head trivia questions on Twitter for a chance to win MTV swag. The hashtag is #buttoweensweepstakes.
Following the marathon, the network will run Ghostbusters, Ghostbusters II and The Lost Boys. On Halloween Day Monday, MTV Classic will air classic Halloween music videos from 6 a.m. to 1 p.m., followed by encores of Ghostbusters, Ghostbusters II and The Lost Boys. Those will be followed by Weekend at Bernie’s.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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