Baseball a Home Run for Fox Deportes

By Jon Lafayette
( Broadcasting & Cable )
published

Baseball is very, very good for Fox Deportes.

The network, which changed its name Oct. 1 from Fox
Sports En Espanol, says advertising sales for its coverage of the National
League Championship Series and World Series are up 25% and it has more
inventory left to sell.

Fox Deportes has seen strong demand from marketers
in the automobile, consumer electronics, wireless, financial, quick serve
restaurant and home improvement categories.

The network is also getting support from Major
League Baseball's corporate sponsors.

The strong sales at Fox Deportes mirror similar activity at FoxBroadcasting and Turner Broadcasting.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.