AT&T and Hearst Television extended their retransmission consent fee negotiation until 5 p.m. Friday, keeping the stations available to DirecTV subscribers for at least a little while longer.
Their agreement expired on Dec. 31 at midnight but the two sides agreed to an extension as talks continued.
UPDATE: The two sides have agreed to talk into the evening.
Hearst stations announced the latest extension on their websites.
According to a statement on the website of WCVB in Boston, the station's signal would only be removed from DirecTV if negotiations are unsuccessful.
“Hearst has a long history of successfully concluding carriage agreements with cable companies and other satellite distributors with no disruption of service to subscribers,” the website said. “While we hope to conclude our negotiations before January 3rd, so as not to deprive any of our respective viewers and customers of our programming, we want to advise our viewers and customers that the possibility of non-renewal of our current agreement exists.”
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.