Apple to Get Kids Shows From Sesame Workshop

Apple has ordered multiple series from leading kids’ programmer Sesame Workshop.

Moving into kids programming adds a new dimension to Apple’s programming strategy. Like cable, with Nickelodeon, and Netflix, which licensed Nickelodeon’s shows, having shows for children can get a family to subscribe to a new service.

Sesame Street, now produced with HBO, is not included in the deal. The show appear daily on HBO and has appeared on PBS for nearly 50 years.

Sesame Street already had a presence on Apple with ebooks, apps, and video content.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.