Apple News Is the New Story for Great Big Story

By Jon Lafayette
( Broadcasting & Cable )
published

CNN’s Great Big Story Thursday introduced a new video experience that is available on Apple News.

Jeff Zucker (pictured), president of CNN, made the announcement during Turner Digital’s NewFront event on Thursday.

For Apple News, Great Big Story has customized its content to fit the fast-rising mobile platform and is pitching advertisers to come along.

Great Big Story also said it made a multi-platform deal with TED. GBS will create docuseries, podcasts, TV specials and events to show how TED is addressing the world’s challenging issues.

A version of Great Big Story programmed for Hispanic audiences, Great Big Cuentos, is also being launched for the 200 percenter demographic—Hispanics that are 100% American and 100% Hispanic.

The company is also introducing a new measurement tool called E.Q, or Emotional Quotient, that it says will quantify the emotional impact of its stories. Starting in the fourth quarter, Great Big Story will help advertisers connect with target audiences by analyzing social responses of viewers using big data, natural language processing and machine learning.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.