Analysts say AT&T’s declaration that it would offer distributors arbitration when Turner carriage deals expire—and its promise of no blackouts for seven years—if its acquisition of Time Warner goes through answers one of the government's biggest objections to the deal.
AT&T disclosed the offer on Tuesday in response to the Justice Department’s suit looking to block the merger on antitrust grounds.
Related: AT&T-TW Accuse DOJ of Selective Enforcement
In a research note Wednesday (Nov. 29), analysts Craig Moffett and Michael Nathanson called AT&T's arbitration and no-blackout gambit clever.
“In a single commitment, AT&T has gotten to the very heart of the DOJ’s case,” the analysts say. "This commitment captures the very essence of the so-called 'non-exclusivity provisions' of the erstwhile Program Access Rules about which we have written so frequently in the past.
“And by making the commitment irrevocable, they have alleviated the take-it-or-leave-it nature of the decision that would otherwise have faced Judge Leon,” Moffett and Nathanson say. “This both reduces pressure on Judge Leon – he no longer has to consider the deal as if it has no behavioral remedies whatsoever, as would have been the case absent this commitment – and increases it, as it now becomes much harder to reject the deal when AT&T is committing to exactly the same behavioral remedy to which Comcast committed (and for the same amount of time).”
The analysts say it would be tough for the Justice Department to argue that AT&T would be able to raise the wholesale price of its content to competitors when it is agreeing not to use the weapon that gives it the most leverage, and most hurts consumers.
(Photo via Mike Mozart's Flickr. Photo was taken March 9, 2014 using Creative Commons License 2.0. Photo was cropped and resized to fit 16x9 aspect ratio)
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.