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AmericanLife TV Launches Baby Boomer Baby Campaign

AmericanLife TV, the Washington, D.C.-based baby boomer-targeted cable network, launched a new ad campaign with the children of famous boomers, plus a flower-child logo to help capture that spirit.

The "I'm a Baby of a Baby Boomer" campaign was conceived by iconic ad man George Lois with an assist from channel head Larry Meil. It comprises 30-second cable spots and a print component that will feature the children of Joe Namath, Susan Sarandon, Patti Lupone and a handful of others talkin' with their parents about their generation.

The new logo uses the power of the iconic flower, the yellow daisy, which symbolized a time of peace and Haight (as in San Francisco's Haight-Ashbury).

AmericanLife, which splashed the daisies all over its site Friday, mixes classic reruns -- Mission Impossible, Batman, Hill Street Blues -- with original lifestyle programming and socially conscious specials like A Journey to Darfur and Poverty in America.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.