The premiere of FX's American Horror Story: Coven got off to a strong start on Wednesday, drawing a series-best 5.54 million total viewers, according to Nielsen fast nationals.
That was a gain of 44% over Asylum's premiere last year. Coven also improved in key demos, up 39% in adults 18-49 to 3.87 million viewers and up 31% in adults 18-34 to 2.34 million. The first-run episode also rated a 3.0 among adults 18-49, putting it at the top of all cable for the night in the demo and second overall to ABC's Modern Family.
Coven's 3.5 rating in adults 18-34 topped all the broadcast networks in primetime.
Combining its replays at 11:12 p.m. and 1:25 a.m., viewership rose to 7.78 million total viewers, and 5.36 million adults 18-49, up 34% and 29% in each demo over last year.
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