The American Dad! season premiere Monday night drew 2.5 million viewers (live plus same day) across two airings on TBS and Adult Swim, Turner Broadcasting said. The Time Warner-owned programmers last year ordered a new 15-episode season of the Seth MacFarlane-created animated comedy after it ran 10 seasons on Fox.
TBS' 9 p.m. premiere telecast drew 1.1 million viewers in Live + Same Day, with 851,000 adults 18-49 and 630,000 adults 18-34, Turner said in a release. The Adult Swim encore at 10 p.m. delivered 1.4 million viewers (L+SD), including 798,000 adults 18-49 and 530,000 adults 18-34. After this, American Dad! episodes will premiere on TBS each Monday night at 9 p.m. (ET/PT), with encores on Adult Swim the following Monday night at 10 p.m. (ET/PT).
Turner said the cumulative audience made the show basic cable's most-watched entertainment program for the night, and said the show's 1.6 million adults 18-49 and 1.2 million adults 18-34 gave it the best performance among basic-cable entertainment shows in those demos.
Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Nexttv.com. Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.
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