Amazon has ordered a second season of live action children’s series Just Add Magic, which will return exclusively to Prime Video. Geared to children ages 6-11, Just Add Magic had the most successful premiere weekend of any Amazon Original Kids series, in terms of U.S. Prime Video streams and hours, said Amazon.
Based on Cindy Callaghan’s book, Just Add Magic is a single-camera, half-hour series in which a found cookbook kicks up all sorts of magic. Executive producers are Andrew Orenstein (Malcolm in the Middle) and Joe Nussbaum (George Lucas in Love, Awkward). The cast includes Olivia Sanabia (Extant), Abby Donnelly (Suburgatory) and Aubrey Miller (Austin & Ally).
Thirteen-episode season one is available on Prime Video for subscribers.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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