CBS said the premiere of Star Trek: Discovery pushed its CBS All Access over-the-top subscription service to a record for most subscriber sign ups in a single day.
Star Trek: Discovery had its premiere on CBS in primetime Sunday. Episode 2 is available exclusively on CBS All Access. Future episodes of Star Trek: Discovery will be made available on Sunday nights after 8:30 p.m. ET.
CBS said previously it had the most signups for CBS All Access the day CBS aired the 2017 Grammy Awards.
Related: CBS to Get Out-of-Home Measurement From Nielsen
The company said CBS All Access also had its best week and month with the launch of Star Trek, the kick off of the NFL on CBS on its local live feeds and the season finale of Big Brother.
CBS All Access viewers can also watch a post-Star Trek talk show discussing the episodes, After Trek.
CBS has not been specific about how many subscribers it has for All Access and for its direct-to-consumer version of Showtime.
In August the company said it had 4 million subscribers between the two OTT services and projected getting to 8 million by 2020.
Before launching Star Trek: Discovery, CBS All Access was the exclusive home to The Good Fight, a spinoff of the series The Good Wife.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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