Fox Sports has named Alexis Ginas senior VP of cross-platform solutions, a new post.
Ginas, who founded Madison + Valley after helping Match Group launch marketing solutions on Tinder, will be responsible for creating a cross-platform approach to monetizing Fox Sports' live event and studio content across linear and non-linear platforms.
Her group will also identify ways to reach, engage and monetize consumers while leveraging Fox Sports’ rights and programming portfolio in conjunction with the technology, sales and production groups.
Ginas will report to Jamie Horowitz, president of Fox Sports National Networks.
“We are thrilled to welcome Alexis to our team,” said Horowitz. “Her years of experience in global business development and strategic partnerships, coupled with a deep understanding of today’s increasingly multi-faceted media landscape makes her a perfect fit to lead an innovative cross-platform group at Fox Sports.”
Ginas has previous TV experience having worked at MTV Networks, where she ran a corporate development team. She also held posts at Viggle and SFX.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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