Steve Agase was named senior VP of music and entertainment ad
sales, West Coast, at Viacom, the company said.
Previously senior VP of West Coast sales for NBCU, Agase
will oversee West Coast ad sales for networks including CMT, Comedy Central, MTV,
Logo, Spike TV, TV Land and VH1. He will be responsible for growing Viacom
Media Networks' partnerships with West Coast agencies and advertisers,
including its key clients in the motion picture industry, the company said. He
will work closely with the division's programming, integrated marketing and
research teams to leverage linear and digital assets across the music and entertainment
brands and meet client objectives.
Agase will report to Jeff Lucas, head of sales for music and
entertainment at Viacom.
is a proven sales leader with an intuitive understanding of how to create
customized marketing solutions across a broad media portfolio and get real
results for clients," Lucas said in a statement. "We're thrilled to
welcome Steve aboard, along with the decades of sales experience in the West
Coast region that he brings Viacom."
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.