A&E Yanks Hasselhoff Series

A&E has drowned former Baywatch star David Hasselhoff's reality series The Hasselhoffs after just one week on the air, network officials said Friday.

Sunday's
premiere episode of the 10-episode series, which chronicled the life of
Hasselhoff and his two daughters, averaged 718,000 viewers, according
to Nielsen. A second 30-minute episode drew just 505,000 viewers.

In comparison, an original episode of Gene Simmons Family Jewels preceding The Hasselhoffs drew 1.4 million viewers, according to the network. 

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.